'The Most Fascinating Profile You’ll Ever Read About a Guy and His Boring Startup'

Mat Honan for Wired, in a good profile of Slack founder Stewart Butterfield:

Slack is so beloved that some companies have begun mentioning it as an employment perk alongside on-site massages and bottomless bacon-tray Fridays in their job listings. Like: We have a dry cleaning service, an ice cream parlor, and… Slack. We at Constellation.fm have used Slack for a while now, and it's great. (via Daring Fireball)