Why Apple Watch Shows 10:09 in Apple's Marketing

iMore's Serenity Caldwell wondered why the Apple Watch always says 10:09 in Apple's marketing materials, and she found this Engadget story that explains why.

The reason behind this practice boils down to marketing, with just a dash of consumer psychology to boot.

Because a watch company's name and/or logo often resides directly underneath the 12, positioning the hands at 10 and 2 ensures that the company brand is not only visible, but framed in a symmetrical and aesthetically pleasing manner. The 10:10 time also has the added benefit of making it appear that the watch is smiling, albeit mechanically.