Brian X. Chen, reporting for The New York Times:
“These guys are really unique,” Mr. Cook said. “It’s like finding the precise grain of sand on the beach. They’re rare and very hard to find.” [...] Mr. Cook called the deal a “no-brainer.” He said Apple had bought 27 companies since last year but that did not mean Apple had to buy those companies. “Could Eddy’s team have built a subscription service? Of course,” he said. “We could’ve built those 27 other things ourselves, too. You don’t build everything yourself. It’s not one thing that excites us here. It’s the people. It's the service." As Jim Dalrymple writes, Apple doesn't buy companies simply for the hell of it --- the Beats deal, like all others before it, is definitely strategic. I'm very excited to see how Apple uses Beats, particularly the technology behind the Music service. Also interesting is that Cook said the Android and Windows Phone clients would remain. These are exciting times, especially with WWDC just four days away.