In accepting Auburn’s Lifetime Achievement Award, Apple’s CEO says:
[P]eople with disabilities often find themselves in a struggle to have their human dignity acknowledged; they’re frequently left in the shadows of technological advancements that are a source of empowerment and attainment for others. But Apple’s engineers pushed back against this unacceptable reality; they go to extraordinary lengths to make our products accessible to people with various disabilities from blindness and deafness, to various muscular disorders.
Cook’s mention of accessibility starts at the 4:35 mark of the video.
Hearing from the CEO of the company explicitly acknowledge the accessibility community was such a thrill for me. In particular, the anecdote Cook shares about the email he received from the mother of a 3-year-old child with autism really struck a chord with me; it’s “Re-Enabled” in a nutshell.
Bravo to Cook for giving the community the best kind of PR we could ever hope for.