Tim Cook and iOS 6's Maps App

Apple's CEO addresses the much-maligned Maps app in an open letter to customers:

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.


Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Good (and necessary) for Apple to take accountability for this. Maps will get better, but it'll take time.

Two big things stand out to me:

  1. Cook being so forthcoming and honest to recommend other, better mapping apps such as Bing and MapQuest.
  2. Taking Cook's comments even further, Apple even set up a special section in the App Store promoting these alternative apps.

Great PR moves here. Again, kudos to Apple for owning up to everything.