Benjamin Wallace profiles Kara Swisher for New York Magazine:
The combination of access and toughness has made Swisher a preeminent arbiter of status in a Silicon Valley where constant turmoil is taken as a sign of innovation and vitality. She isn’t exactly Bob Woodward, soberly transcribing the as-he-thought-it aphorisms of Washington potentates, nor is she Hollywood’s Nikki Finke, holed up in her secret lair and firing off incendiary, career-vaporizing emails. Instead, she might be the Valley’s Walter Lippmann, who occupied a nexus of journalist, counselor, and kingmaker in a mid-century D.C. being remade by the arrival of a new imperial Establishment. People like talking to Swisher. She’s both direct and playful, and I heard several stories of her personal generosity. She gives good text. “I am a big proponent of being in touch with everyone even when I do not have a story to ask about,” Swisher told me. “Most reporters are so transactional, rather than strategic.” Swisher emceed Sandberg’s fund-raiser for (now-disgraced) Cambodian activist Somaly Mam. She has served as the Valley’s update provider, via video interviews, on Brett Bullington, an investor who suffered a traumatic brain injury. As much as the Valley sees her as a reporter and a conference host, they know her as a connector (and, with the launch of Re/code, as a fellow entrepreneur). In Vanity Fair’s 2012 “New Establishment” portfolio, in a photograph illustrating “The Rise of Women in Silicon Valley,” Swisher was one of six, sitting beside YouTube chief Susan Wojcicki. “People are afraid of her, and they trust her,” Barry Diller says. “That’s not an everyday combination.” Interesting read; I've been a fan of Swisher's work for awhile: first for AllThingsD, now at Re/code.