'The Inside Story of the Moto X'

Steven Levy, writing for Wired, has the inside scoop:

The Moto X, announced today, marks the arrival, finally, of the Google Phone.

The Moto X is the first in a series of hardware products that Google hopes will supercharge the mother company’s software and services. A svelte slab with smooth curves at its edge, purpose-built to fit in the palm of your hand. It is designed for mass appeal, not just a slice of the population like Star Wars fans. It has its share of features that distinguish it from the pack, particularly in a period where some of the market leaders are reloading their innovation guns. These include persistent notifications, user-customizable design components, instant photo-capture, and hands-free authentication.

Full disclosure: while I do like to keep abreast of the happenings in Android World, the truth is most Android phones and other products aren’t very compelling to me. That said, I enjoyed reading this great piece by Levy. The access that he has within the Googleplex is readily apparent.

Back in 2005, when I got my first cell phone, Motorola was arguably the biggest player in the market. In fact, I had a Motorola phone at one time. It’ll be interesting to see how well the Moto X does; maybe it’ll make Motorola relevant again.

(via John Gruber)