The Starbucks Reserve Roastery and Tasting Room

Hayley Petersen, reporting for Business Insider:

Starbucks is delving into the high-end coffee market with a new kind of store that looks nothing like the coffee chain we know. The first Starbucks Reserve Roastery and Tasting Room opened Friday in Seattle, and the company has plans to build another 100 locations in the coming years. [...] In addition to coffee, the roastery will also offer a food menu prepared by James Beard Award-winning chef Tom Douglas. The menu includes seasonal pizzas from a Serious Pie restaurant located inside the building, as well as pastries, sandwiches, salads, and sweets.