'I've Never Spent So Much Time on Signage'

Fascinating piece by Julia Love for Reuters, on Apple's approach to designing Campus 2:

Tolerances, the distance materials may deviate from desired measurements, were a particular focus. On many projects, the standard is 1/8 of an inch at best; Apple often demanded far less, even for hidden surfaces.

The company's keen design sense enhanced the project, but its expectations sometimes clashed with construction realities, a former architect said.

"With phones, you can build to very, very minute tolerances," he said. "You would never design to that level of tolerance on a building. Your doors would jam."

I'm really looking forward to the grand opening of Apple's "spaceship."