Apple Execs Talk the Mac Turning 30

Cool interview by Macworld's Jason Snell of Phil Schiller, Craig Federighi, and Bud Tribble:

“There is a super-important role [for the Mac] that will always be,” Schiller said. “We don’t see an end to that role. There’s a role for the Mac as far as our eye can see. A role in conjunction with smartphones and tablets, that allows you to make the choice of what you want to use. Our view is, the Mac keeps going forever, because the differences it brings are really valuable.” This bit from Federighi caught my eye. On the differences between OS X and iOS, he says: “The reason OS X has a different interface than iOS isn’t because one came after the other or because this one’s old and this one’s new,” Federighi said. Instead, it’s because using a mouse and keyboard just isn’t the same as tapping with your finger. “This device,” Federighi said, pointing at a MacBook Air screen, “has been honed over 30 years to be optimal” for keyboards and mice. Schiller and Federighi both made clear that Apple believes that competitors who try to attach a touchscreen to a PC or a clamshell keyboard onto a tablet are barking up the wrong tree. Reading this paragraph made me think of those all-in-one touchscreen Windows desktops that I see sold on the home shopping networks. It's so comical watching the so-called electronics "expert" try to regale watchers with demos of how awesome touch is on the big display. Not only are the ergonomics wrong, but I see them using it in Desktop Mode (read: not the Metro, tile-y UI) a lot too. That part of Windows was not built for touch. You can't just slap a touch layer onto software designed for keyboard-and-mouse input, and call it optimized for touch. It doesn't work that way. (via John Gruber)