On 'The Simpsons' Marathon

Bill Carter, writing for the New York Times:

The 12-day, round-the-clock marathon, which also included the two-hour 2007 theatrical movie, produced ratings about three times as high as executives at the channel expected. It enabled FXX to finish as the highest-rated network in all of cable television among the audience most desired by advertisers — viewers between the ages of 18 and 49 — three nights out of 12. For its full run, the audience for the marathon had a median age of 28, one of the youngest in the television business. [...] The results of the marathon were not only huge, they were consistent. On its final night, the latest episodes reached well over one million viewers. Over the course of the 12 days, the episodes in prime time averaged 1.32 million total viewers, up over 500 percent from the channel’s previous average of 206,000. Among the 18-to-49-year-old range, it averaged 841,000 viewers, up more than 650 percent from the previous average of 111,000. I loved the marathon --- I don't think I once changed the channel while it was on. I would turn on the TV and let it run while I worked.