MG Siegler writes about his affinity for taking photos of things still in their retail packaging:
It seems insane. People “read” articles that only contain pictures of tech products in their packaging and are then subsequently taken out of that packaging while being documented. But when you think about it, it’s not really that insane. It’s similar to weather porn or food porn. It’s all about desire. You love to have what you don't have.
In a similar vein, I always feel a sense of "loss" once I unbox a gadget --- of course I want to use my shiny new iPhone 6, yet I know it'll never again be as new and pristine as it was the first moment I saw it in its box. It's irrational, but that's how I feel. It's a strange mix of euphoria and sadness.