'Best in Class, Built to Last'

Shawn Blanc explains why he chooses to be a Mac and iOS user:

There is an aura of craftsmanship and attention to detail that presides over most of Apple’s hardware and software. And this same care for product development attracts 3rd-party developers and engineers who have the same ideals and commitment to excellence. The Apple ecosystem is home to the best hardware and software in the world.

One of the reasons I spend my money on Apple products is because they’re innovative, cool, capable, and delightful. But also, they hold their value and their usefulness for a very long time.

Yep, my sentiments exactly. Never underestimate the importance of delight.