Ken Segall has high praise for the newest iPhone spot:
With its newest commercial for iPhone, Apple (or, I should say, agency TBWA\Chiat\Day) provides a wonderful demonstration of the power of creativity — the ability to take a simple idea and turn it into a stunner.
Some say this might be the best iPhone ad ever made.
What this commercial does so well is capture the human side of technology. It’s a reflection of daily life, and it’s easy to see ourselves in it. The ad shows us how essential our phones have become, enabling us to capture the people, places and images we don’t want to forget.
I couldn’t agree more. The new ad is truly something special; I love it.