Hostess Going Out of Business

Michael J. De la Merced, writing for DealBook:

Hostess Brands, the bankrupt maker of cream-filled pastries like Twinkies and Ho Hos, said on Friday that it planned to wind down its operations. The decision comes a week after one of the company's biggest unions went on strike to protest a labor contract.

Friday's move could spell the end of Hostess, a company that has endured wars, countless diet fads and even an earlier Chapter 11 filing. But the liquidation may not mean the end of its signature product, the Twinkie, with its cake exterior and cream filling. The confection - originally banana flavored, rather than the vanilla of today - could find new life under a different owner, if the company auctions off its brands and assets.

I guess I won't be able to experience a deep-fried Twinkie then.

(via Nick Bilton)