Regarding the New 'Why iPhone?' Page

John Paczkowski for AllThingsD, on the significance of Apple's new page:

So these "rare defensive" interviews? These "We Are The Champions" Web pages? They're not tells.

They're marketing. They're advertising. They're part and parcel of a brutal battle over a lucrative and important market. And they're not unusual. They're business.

This is my take on it as well. If Apple does it for the Mac, why not the iPhone?

See also: an interesting critique of Apple's copywriting, by Youssef Sarhan.