Apple this week quietly introduced a
stupid new iPod Touch to represent the low-end of the lineup, replacing the fourth-generation model that was sold previously. The new Touch comes in silver only, with 16GB of storage for $229. Like the current generation Touch, it also features the same aluminum unibody design, a 4-inch Retina display, and an A5 system-on-a-chip.
Sounds great, right? There's just one problem: the new Touch has no rear camera.
I don't understand this at all; it makes no sense to me. While the new model does have a front-facing, FaceTime HD camera, Apple chose not to include a rear camera. Why? Assuming this model is targeted at teens or parents who don't have a lot of money to spend, this is a terrible deal. The lack of a rear camera would seemingly be a total deal-breaker to a demographic that loves to plaster everything they see on Instagram and Facebook. I just don't think FaceTime and Skype calls and selfies are going to be enough to placate users. If were a teen and someone gifted me a new Touch, I'd be pissed that all I could do was scroll through my Instagram feed, yet not be able to share any.
I understand Apple probably had to omit something out of concern for costs, but leaving out a rear camera seems awfully brazen. I'd love to know what their rationale was for omitting the rear camera. In any case, I don't see this new model selling very well. I think people are going to see the "real" iPod Touch at $299 — replete with camera, colors, and loop — and realize that the extra $70 is a much better value. It's truly more bang for your buck.