On Snapchat's Spectacles

Matthew Panzarino reviews muses on Snap's new hardware for TechCrunch:

So to sum up, the Spectacles are an amazing packaging and marketing exercise. This is not a ‘gadget launch’ as we’ve come to expect it, but it is one that is completely aligned with the company’s audience and efforts to become something more. And the circular video is a true blue technical innovation that came out of left field yet feels perfectly obvious — which is exactly how all of the best ideas feel.

This is a toe dipped in the waters of hardware for Snap, but so far the water is warm.