John Paczkowski reports for AllThingsD that Apple has two Fall media events planned:
Apple’s next generation iPhone and its so-called “iPad mini” will debut at two separate events this fall, rather than a single one as has been widely speculated, according to several sources.
First comes the latest iteration of the tech giant’s hugely popular smartphone, which will be unveiled at an as-of-yet unannounced event on September 12.
Only after the next generation iPhone is out the door and on sale will Apple announce the smaller iPad it’s been working on. That device, which is expected to have a display of less than eight inches, will be uncrated at a second special event, which sources said is currently scheduled for October.
As Gruber notes in his aforelinked piece, it makes sense for Apple to hold separate events. Giving each product its time in the spotlight means Apple’s maximizing the hubbub around these announcements. Smart strategy.
The next couple months are going to be jam-packed with excitement. I’m looking forward to it.