Tyler Hayes, in a nice profile of the company behind the app:
While most companies are chasing users, VSCO chases quality which will attract users. The path is long and difficult, but very much appreciated by creatives looking for an app with their same standards.
VSCO Cam has become one of my favorite iPhone apps; the 3.0 update that Hayes mentions is great, and which enhances my enjoyment of the app. I discovered VSCO Cam via Nick Heer's review for The Sweet Setup, and downloaded it immediately. I've been using it almost every day since, and it makes my photos look terrific.