The Lightning adapter epitomizes what makes Apple Apple. To the company’s fans, it provides elegance and convenience — it’s just so much nicer than micro-USB. To the company’s detractors, it exists to sell $29 proprietary adapters and to further enable Apple’s fetish for device thinness. Neither side is wrong.
Apple doesn’t give a shit what everyone else is doing. To some, that’s what makes Apple great. To others, it’s what’s wrong with Apple. One side thinks, Why in the world should we have to wait until 2016 to have a smaller, reversible plug? The other side thinks, Why in the world would you want a proprietary, non-standard, expensive plug?
I know many people in both camps; count me in the pro-Lightning group.
(The Lightning connector, introduced in 2012, is already small and reversible.)