Anthony Ha, writing for TechCrunch:
When I first heard about the Bitcoin Bowl, I assumed it was a joke, or maybe a weird startup publicity stunt. It turns out that yes, the Bitcoin Bowl is promoting BitPay, a bitcoin-processing startup — but it’s also real college football game that’s underway as I write this on Friday evening. [...] This is the first bitcoin-related sponsorship of a televised U.S. sporting event, but as The Wall Street Journal noted when the four-year deal with ESPN Events was announced in June, Dogecoin sponsored a NASCAR event earlier this year.
The college bowls nowadays are utterly ridiculous. The sheer number of games and sponsors prove that these games mean little aside from the big money being pulled in by the NCAA and the sponsors. (Yes, the schools represented in the bowls get a slice of the pie too, but the lion's share goes to the NCAA and the corporate sponsors.)