High school senior Alex Guyot, on the iPhone’s influence at his school:
Here at CDO High School in Tucson, Arizona, iPhones are everywhere. I wouldn’t be surprised if iPhones were represented at an even higher percentage than the 48% shown in the study. iPhones are most definitely considered the “cool” option, and I see kids with them from every group of people in the school. Moreover, there is no sign of iPhone growth slowing any time soon, as the social pressures inherent in any high school ecosystem have taken Apple’s side, and iPhones are being pushed on non-iPhone users by other kids all around the school. It hasn’t gotten to the point where not having an iPhone is a black mark upon you, but it certainly seems to be an indicator of status. Kids with iPhones seem to find every excuse to have them in sight at all times. iPhones are constantly laying in the open on desks or being held in hands, even while not in use, yet I notice non-iPhone owners are much less prone to flaunting their devices in a similar manner.
Overall, Apple has simply done an amazing job at entrenching themselves in the minds and hearts of teenagers. Despite the results of any studies or articles saying otherwise, I can easily assert that the demand for iPhones from the teenage audience is in no way waning. In fact, more teens seem to want iPhones than ever before.
Because of the costs of a cell phone contract (especially for a smartphone with a data plan), I’ve always been under the impression that the iPod Touch, not the iPhone, would be more prevalent among teens. I’d be interested to find out which iPhone more teens are getting (4? 4S?), and how they’re paying for the monthly bill. (Family plans?)