On Instagram

Mat Honan, writing for Gizmodo, on just how small (and big) Instagram really is:

Instagram isn’t just small; it’s tiny. It’s miniscule. It is famously located in Twitter’s old digs in San Francisco’s South Park neighborhood. But here’s the thing: Instagram subleases its space from another company. Instagram isn’t in Twitter’s old office, it’s in Twitter’s old conference room. The entire company is nothing more than a collection of desks arranged bullpen-style in a room that is smaller than most two-car garages. There’s also a small reception area (sans receptionist), a collection of vintage cameras, a cow rug and, well, that’s it.

Great behind-the-scenes profile on one of my favorite and most-used iPhone apps.

(via John Gruber)