The Macalope points out a subtle yet meaningful distinction in this week’s column:
The current Maps app is quite nice. The data stinks. When Google gets around to shipping its own app, what you’ll get is the opposite: great data with a lousy app.
A point somehow lost amidst all the people storming One Infinite Loop with torches and pitchforks.
Apple's Maps app, in and of itself, isn't the problem. The problem is with the app's backend data. The challenge for Apple is fixing Maps to be as useful as it is beautiful. That’s the key.