Of Business Models and Blogs

My pal Chris Martucci offers some interesting thoughts on the business model of blogs:

It seems, as I’ve stated before (though possibly not on this website), that a lot of bloggers out there want to force the world to fit their mold (perhaps “force” is a strong word, but I’ll use it anyway). What I mean is, Joe Blogger likes to write for his website — and Joe Blogger wants to make a living out of it. Blogging for a living is an unorthodox career, and therefore Joe needs others to value what he does. And so, we have things like the Curator’s Code — we have people getting all upset when they don’t receive a “hat-tip” or a “via” on Twitter. We have bloggers stressing over the content they link to, and deriding others for running “linked-list” blogs that “add no value” to the internet. And of course, we have a lot of people using the words “monetize” and “business model” and — here comes the V-word again — “value.”

In my own experience, I’ve always viewed my running of this site as a side project. Like Chris, I don’t plan on ever writing for this site full-time1, a la John Gruber and Shawn Blanc. Because of this, I don’t feel a need to monetize the site. My day job is sufficient in providing me the income to keep the lights on, so to speak.

This isn’t to say that just because writing here is more of a “hobby” than anything else means I don’t take it seriously. To the contrary, I take it very seriously. If I didn’t give a shit about writing, I wouldn’t bother to write in the first place, and I sure as hell wouldn’t have gone to all the trouble to move to hosting it myself. Every post published here isn’t here for no reason. I love to write, and I think this site is reflective of that.

Again, Chris:

I’m going to write when I feel like it, and I’m going to write about what I please.

I’ve gotten a lot of feedback that this site skews too heavily towards Apple- and other tech-related topics. Well, these are things I’m interested in. I’m also into sports and liberal-bordering-on-socialist politics too. Truthfully, I write to maintain my sanity and to keep my skills in practice. Most importantly, though, I write because it’s fun. And considering the amount of traffic the site gets, I couldn't care less about adding “value” and contemplating how to best squeeze the most bucks from my minuscule readership. Above all, the “value” in my writing is to me -- if people appreciate what I write (and many do, I’m told), then so much the better.

Life is too short to worry about such things. All I want to do is write.


  1. Though I’ve been told by many that I should write for a living.  ↩