Apple tonight released another lovely new iPhone ad. Just terrific.
Stylistically, this ad is akin to as “Photos Every Day”, which I also love. The music is great. The whole campaign is great. I'm not one to get too excited over commercials, but I think Apple's done wonderfully with the latest iPhone spots. I use the camera on my iPhone every day, and I listen to music on my iPhone every day. Hence, the emotional appeal is pretty strong for me.