'Microsoft Has Lost About $1.7 Billion on Surface So Far'

Gregg Keizer, reporting for CITEworld:

Microsoft continued to lose money on its Surface tablets throughout its just-concluded 2014 fiscal year, adding hundreds of millions of dollars in red ink and boosting total losses to $1.7 billion since the device's 2012 launch. According to the 8-K statement filed with the U.S. Securities and Exchange Commission (SEC) on July 22, the Surface posted revenue of $409 million for the quarter that ended June 30. But unlike the two quarters prior, Microsoft did not reveal the cost of revenue associated with the Surface for the period. Microsoft's ad campaign for the Surface seems to be working out really well. Myself, I like Ben Thompson's advice for Microsoft: pull the plug on it. (via John Gruber)