'The Walt Mossberg Brand'

Insightful piece by Ben Thompson, on Mossberg's influential and trailblazing career.

Consumer technology used to be niche, and on the Internet, niche is powerful; now it’s a commodity, and the economics reflect that.

Still, that shouldn’t take away from the fact that Mossberg is just as much of a trailblazer as the companies and products he covered: that writers like myself can build businesses and brands independent of established publications is simply the natural evolution how Mossberg built a brand bigger than the Wall Street Journal, fueled by the Internet and its atomitization of media