'Apple Kicked Everybody in the Balls With This'

Dan Lyons, reporting on Qualcomm execs being caught off-guard by the advent of Apple’s A7 SoC:

In public, Apple’s rivals in the smartphone market have tried to downplay the technological advances Apple introduced in the iPhone 5s. But it turns out that one breakthrough – Apple’s speedy, 64-bit A7 microprocessor – has set off a panic inside its competitors. At chipmaker Qualcomm, which provides microprocessors for many of the Android phones that compete against the iPhone, executives have been trying to put on a brave face to the world, but internally people are freaking out, according to an insider at the company.

“The 64-bit Apple chip hit us in the gut,” says the Qualcomm employee. “Not just us, but everyone, really. We were slack-jawed, and stunned, and unprepared. It’s not that big a performance difference right now, since most current software won’t benefit. But in Spinal Tap terms it’s like, 32 more, and now everyone wants it.”

Judging by this report, seems like Cupertino has innovation left in it yet.

(via Daring Fireball)