'Apple Thinks Different for Christmas'

More astute analysis of Apple’s “Misunderstood” ad, this time from Ken Segall:

If you want to get a read on the ad’s effectiveness, just Google around a bit. The reactions have been almost universally glowing. In the best of times, that would be impressive enough. But these positive reviews come at the end of a year in which the buzz has not been kind to Apple.

This ad is a holiday card from Cupertino. It lines up perfectly with the values Apple has communicated for years. It’s not about technology — it’s about quality of life.

As I said, I like the new ad. I think it’s terrific; one of Apple’s best.

Also, in regards to the Samsung and Nokia spots I mentioned earlier today, I think this App.net post says it all. The response is over-the-top, but it illustrates how “Misunderstood” is one of the best, whereas the Samsung/Nokia spots are shockingly bad. Creepy bad.

(via John Gruber)