RIM CEO Thorsten Heins thinks “there’s nothing wrong” with his company:
“There’s nothing wrong with the company as it exists right now,” Heins said on Canadian Broadcasting Corp’s Metro Morning radio show.
“I’m not talking about the company as I, kind of, took it over six months ago. I’m talking about the company (in the) state it’s in right now.”
This, folks, is the epitome of denial.
In an opinion piece in the Globe and Mail newspaper, Heins said the twice-delayed BlackBerry 10 platform would “empower people as never before” by linking them to parking meters, car computers, credit card machines and ticket counters.
“We do not believe RIM is a company at the end,” he wrote. “RIM is a company at the beginning of a transition that we expect will once again change the way people communicate.”
“This company is not ignoring the world out there, nor is it in a death spiral,” Heins told the CBC.
“Yes, it is very, very challenged at the moment — specifically in the U.S. market. The way I would describe it: we’re in the middle of a transition,” he said. “I’m positive we will emerge successfully from that transition.”
No, your company is in a death spiral. Worse, the world’s ignoring you.
If a picture’s worth a thousand words, this one from Michael Blake at TechHog says it all:
Thanks to Jim Dalrymple for the link to this image.
Heins is not only in denial -- he’s lying his ass off.