Tim Cook Asks Apple VP of Enviromental Initiatives, Lisa Jackson, to Boost Accessibility Efforts

Neat scoop by Mark Gurman, who reports for 9to5Mac:

Apple told employees during a week at the flagship Berlin Apple Store in Germany that the company will increase its focus on product accessibility by putting executive Lisa Jackson in charge of the efforts, according to people in attendance. Asked by an Apple Store employee if the Apple Watch will include accessibility features, Cook reportedly replied:

Yes is the short answer. In every product we do, we want it to be accessible for everyone. This is not something that we sit around and figure out what the ROI is. I can give a rats what the ROI is. It’s one of those things that goes in the just and right column. So we want all of our products to be accessible. In the point that you we are on, I think we need to raise the awareness of accessibility, and I’ve asked Lisa Jackson to work on this. She’s done a great job on the environmental impact, and I tend to think we can do the same thing with accessibility and create an even better environment than what other companies do. The Watch will start with doing some things, but it will become better at more things over time. You can make a call from the Watch… You can interface with Siri. Siri with this point comes back in a textual mode, but we’d like to do something different with that over time. But it’s cool for all of us, but I think it is going to be profound for some people. More on this.

This is terrific news. I'm so thrilled to see Apple further prioritize accessibility.