Dawn Chmielewski and John Paczkowski, reporting for Recode:
Apple executives have discussed charging around $400 for the company’s new wearable device. Pricing has yet to be finalized for the forthcoming product, which is expected to begin shipping next year. Sources say consumers should expect a range of prices for different models including lower priced versions. I'd pay $400 for an iWatch, depending on its functionality and fashion appeal.