Jony Ive Talks Apple Watch at SFMOMA Event

Nellie Bowles and Dawn Chmielewski, df">reporting for Recode:

“Obviously, you’re not going to read ‘War and Peace’ on your wrist. But for lightweight interactions, for casual glancing, it’s absolutely fabulous,” he said. “And I think this is the beginning of a very important category. With every bone in my body I know this is an important category, and this is the right place to wear it.” And because it’s a new product, he said there’s “a childlike awe and curiosity” about what the Apple Watch might do. As an example, he spoke about its alarm-clock function. “Just yesterday, somebody was saying, ‘Wow, do you know what I just did? I set the alarm in the morning, and it woke just me by tapping my wrist. It didn’t wake my wife or my baby,'” he recounted. “Isn’t that fantastic?”