Greg Koenig offers some neat insight into the manufacturing of Apple’s all-new pro desktop:
What the Mac Pro video puts on display is Apple’s unique talent for bringing together disparate manufacturing technologies to produce incredible precision at extremely high volumes. Sure, having $140B in the bank and the ability to bring a mind boggling number of zeros to a purchase order has its benefits, but plenty of resource rich product companies would never think of combining processes in the manner that Apple does routinely (see: injection molding, machining, polishing and coating an iPhone 5c case). With the Mac Pro, Apple has elevated a relatively low-precision/low-tolerance process (deep draw stamping) used to make my dog’s water bowl and toilet brush canister into the creation of an aerospace grade piece of desktop jewelry.
I’ve always enjoyed Apple’s product videos in which they detail the manufacture of iPads or iPhones or Macs, so reading Koenig’s piece was fun. It’s amazing the care and attention to detail Apple puts into their hardware. So great.