TC Sottek for The Verge, on the school’s social media stunt:
Sports are already pretty big on Twitter, but the iconic social media ampersat is making its way into the real world in a more intimate way at the University of Akron in Ohio. Photos leaked on Twitter show that the Akron Zips’ new black Nike jerseys will feature the team’s Twitter handle on the back; CBS Sports reports that the ads will be placed on both men’s and women’s basketball jerseys for a “social media night” on February 2nd.
Twitter handles on jerseys are just part of the Akron sports program’s bonanza of social media advertising. An announcement from the school notes that fans will see hashtags like #ZipsGameday and #ThinkBigger on sidelines and basket supports.
This is the sports equivalent of TV networks showing hashtags during shows.
I don’t know which is worse: that Twitter gets all this free publicity, or the fact that people love to #make #every #single #word #a #hashtag. Actually, the latter seems worse, because I see it all the fucking time. SO ANNOYING. It makes me want to yank out my eyeballs.