Mark Gurman, reporting for 9to5 Mac:
In an effort to eliminate bugs from upcoming iOS versions ahead of their general releases, Apple plans to launch the first-ever public beta program for the iOS operating system, according to multiple people briefed on the plans. Following the successful launch of the OS X Public Beta program with OS X Yosemite last year, Apple intends to release the upcoming iOS 8.3 as a public beta via the company’s existing AppleSeed program in mid-March, according to the sources. This release will match the third iOS 8.3 beta for developers, which is planned for release the same week. Apple then expects to debut iOS 9 at its June Worldwide Developer Conference, with a public beta release during the summer, and final release in the fall…
The main goal of the iOS beta program will be a more reliable and widely tested operating system by the time of the wider consumer launch, as Apple has come under fire for lack of quality control in iOS 8. Launching public beta versions of iOS will also reduce the demand for unauthorized sales of beta downloads from developer accounts, which enabled some consumers to test-drive future iOS features. Apple Vice President of iPhone and iOS Marketing Greg Joswiak publicly shared his concern regarding these blackmarket businesses, saying that Apple planned to fight those in the future.