John posted this item to Daring Fireball a few days ago, and I agree with his take on IGTV.
As I tweeted, reading his comments got me thinking about how I've really fallen out of love with Instagram. I still use it fairly regularly, but the ads and the algorthimic timeline, among other "features," have sullied the experience for me. I'll be 37 come September, and I admittedly feel old and curmudgeonly about this—it feels like the service has been skewing towards a younger audience (teen-to-20s) for some time now. In my usage, I follow a few hard rules that hearken back to the "good ol' days": I only post a single photo at a time, I never use Stories, and I do not share memes or screenshots (anymore). Oh, and my account is private; Instagram has always felt more personal to me than something like Twitter, which for me is an essential work tool for me (sharing and networking). For better or worse, this setup works for me and i'm sticking to it.