On Yahoo's New Logo

Glenn Fleishman, in an excellent critique of the design of Yahoo's new logo:

Mayer writes:

We wanted there to be a mathematical consistency to the logo, really pulling it together into one coherent mark.

If there is one sentence in the entire blog post that tells the whole story, that is it. This shows that not only does she lack an understanding of design — which is fine, it's not where her strengths lie — but that she also doesn't know it; that designers consulted were unable to disabuse her of this ridiculous notion; and that the final result pleased her, when it is obviously flawed in this regard.

The Early Childhood Studies major in me greatly appreciated Glenn's line on concrete versus abstract thinking among young children. In developmental terms, this concept is the reason behind a 3-year-old being unable to comprehend death, and why games with rules (e.g., board games) are really best suited for older children who have mastered this type of high-level processing.

Child development aside, Glenn's piece is terrific. I enjoyed it very much.

(via Daring Fireball)