Scott Forstall & John Browett Leaving Apple

Per Cupertino’s PR machine:

Apple® today announced executive management changes that will encourage even more collaboration between the Company’s world-class hardware, software and services teams. As part of these changes, Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi will add more responsibilities to their roles. Apple also announced that Scott Forstall will be leaving Apple next year and will serve as an advisor to CEO Tim Cook in the interim.

Additionally, John Browett is leaving Apple. A search for a new head of Retail is underway and in the interim, the Retail team will report directly to Tim Cook. Apple’s Retail organization has an incredibly strong network of leaders at the store and regional level who will continue the excellent work that has been done over the past decade to revolutionize retailing with unique, innovative services for customers.

My jaw just about hit the proverbial floor when I saw the news on Twitter.

John Gruber offers the best take on today’s shake-up. With regards to Forstall, that his firing was “…better than the Giants winning the World Series” speaks volumes about his reputation within the company. By all accounts, this sounds like a don’t-let-the-door-hit-you-on-the-ass-on-the-way-out move, and rightfully so. As Gruber makes clear, this was not Forstall simply resigning; he was indeed pushed out. As for Browett, Cook just righted a wrong -- Browett was a bad hire, period.

Without question, these moves officially usher in the Tim Cook Era at Apple.