Tim Cook: With Cars, Apple is 'Focusing on Autonomous Systems'

Alex Webb and Emily Chang for Bloomberg, on Apple's automotive ambitions:

After years toiling away in secret on a car project, Apple Inc. Chief Executive Officer Tim Cook has for the first time elaborated on the company’s plans in the automotive market.

“We’re focusing on autonomous systems,” Cook said in a June 5 interview on Bloomberg Television that amounted to his most detailed comments yet on Apple’s automotive plans. “It’s a core technology that we view as very important.” He likened the effort to “the mother of all AI projects,” saying it’s “probably one of the most difficult AI projects to work on.”

Dan Moren linked to this story on Six Colors, noting:

Apple is a company that doesn’t invest a lot of money and effort—and from all indications, Project Titan is not short on either—into anything that it can’t turn around into some sort of product. And in general that means something that it creates and sells directly to the consumer, not something that it licenses to other companies. But that doesn’t mean it won’t be working on building the underlying technologies first.