In a company-wide email, Cook writes:
I've heard from many of you who are deeply concerned about the executive order issued yesterday restricting immigration from seven Muslim-majority countries. I share your concerns. It is not a policy we support.
There are employees at Apple who are directly affected by yesterday's immigration order. Our HR, Legal and Security teams are in contact with them, and Apple will do everything we can to support them. We're providing resources on AppleWeb for anyone with questions or concerns about immigration policies. And we have reached out to the White House to explain the negative effect on our coworkers and our company.
A good response, but compare Cook's to that from Box CEO Aaron Levie:
With all due respect to Cook, Levie's statement is, in my view, much more impactful.