'You Have a Reputation'

CJ Chilvers gets it right:

Marketing phrases like “personal brand” come and go, and are mostly the work of marketers who believe to own something, you must re-name it.

Go back decades before such buzzwords pervaded our lives and you’ll find the foundation of this concept was more simply called your “reputation.”

I like to think, in both of my careers, that I’ve earned a good reputation.

(via Shawn Blanc)