The Trade Show Masquerading As a Tastemaker

Mike Isaac, writing for All Things D, questions the relevancy of CES:

It is a nonstop onslaught on the senses. Companies, journalists, vendors, distributors, start-ups, wannabes, has-beens and never-weres packed into 1.8 million square feet of convention center concrete, wares splayed across plastic booths waiting to be picked over and sneezed upon.

And all the rigamarole presupposes one major assumption: That any of this actually matters to you, the lovers of tech, the nerds - the consumers.

Does it? Is the supposed premier event of the tech industry really the place we'll see all of the year's coming trends and successes play out? Can anyone name one single thing they took away from last year's CES, save a nasty case of show-floor SARS?

[...]

But that's my point: CES is not a Magic 8 Ball. There are no oracles in attendance, letting the unwashed consumer masses peek into the future of tech.

CES is thousands of industry folks standing in front of a giant wall for a week, throwing armfuls of spaghetti and waiting to see what sticks over the next year.

CES seems like a big deal -- in a sense, it is, but only to the companies and journalists in attendance. For the majority of consumers, though, CES means dick. If it meant anything, then major players such as Apple and Amazon would be there grandstanding alongside everyone else. As for me, I'm about to invoke the mute filter for #CES2013 in Tweetbot.

(via MG Siegler)