Jim Dalrymple, on what blogging is:
A blog isn’t about the feelings of the company, but rather a personal look at the writer. You can’t assign a blogger a story and hope the audience doesn’t get the fact that they have no idea what they’re talking about or worse yet, they don’t really care.
Readers connect with a blogger. They know things about them, they laugh together and sometimes argue over points in a story. It’s a give and take relationship that not everyone can handle.
Blogging is not about being stiff and rigid in your writing, but being flexible and flowing with ideas. It doesn’t matter if everyone agrees with your thoughts. In fact, that would be really boring — but you write it anyway.
The Beard nails it. Couldn’t have said it better myself.