Best Buy to Keep Internet Price-Matching Permanently

Dieter Bohn, writing for The Verge:

Best Buy had originally instated a price-match guarantee for the holidays, a program designed to combat the practice of treating the store like a show room before completing the actual purchase online. Now, Best Buy has announced that it will make the program permanent, beginning on March 3rd. Last October, the company had said that "showrooming" was "blown out of proportion." This time around, however, Best Buy is embracing the comparison, writing in its press release that the new program signals "the end of 'showrooming.'"

As before, Best Buy won't match any online retailer's price, but instead has a list of 19 retailers it will match. Those retailers include Apple.com, Amazon.com, Crutchfield.com, and Walmart.com. The usual caveats of identically matching the product apply, and customers will need to actively ask for the price matching before purchase in order to qualify. To do so, you'll need to bring in the URL from the competing retailer and have Best Buy definitively match it to the product you want to purchase.

While I admit to still buying a few things at Best Buy, the incentive to shop there just isn't there. Becoming an Amazon Prime member really was a game-changer for me, as I shop almost exclusively there for most gadgets. The lower prices and free two-day shipping outweigh the instant gratification of buying at a big-box store. And yes, I admit to using Best Buy as a "dumb pipe" — using their store as a showroom for the products I'll go home and order online. I think most nerds do that.