Marco Arment, on the "fetish" that is long-form prose:
Rather than fetishize length, which is completely misguided, focus on quality. Length isn’t the problem that most people are looking to solve in their online reading, but we will always have an infinite appetite for high-quality material, and it’s increasingly difficult to find.
I've found myself lately writing shorter pieces --- say, 500 to 1000 words --- and find them to be among the best. They're clear, concise, and short; I don't feel compelled to compete with War and Peace, length-wise, all the time.