Jean-Louis Gassée has a smart take on the Apple Maps shitstorm:
The ridicule that Apple has suffered following the introduction of the Maps application in iOS 6 is largely self-inflicted. The demo was flawless, 2D and 3D maps, turn-by-turn navigation, spectacular flyovers…but not a word from the stage about the app's limitations, no self-deprecating wink, no admission that iOS Maps is an infant that needs to learn to crawl before walking, running, and ultimately lapping the frontrunner, Google Maps. Instead, we're told that Apple's Maps may be "the most beautiful, powerful mapping service ever."
Gassée’s entire post is fantastic. In regards to acknowledging a product’s limitations, the only time I can remember Apple doing this is at last year’s iPhone 4S event. Phil Schiller was careful to make sure people knew Siri was beta software, and that Scott Forstall’s demo was risky.
As for the Maps fiasco, people need to realize two things:
- Apple will fix the current issues, and improve Maps.
- iOS 6 has barely been out a week.
While I agree with Gassée’s points about humility and acknowledging weakness, the uproar is being blown out of proportion. All the bullshit about Apple peaking and Steve Jobs never shipping this is proof. They’re sentiments echoed only by those who have a vested interest in seeing Apple fall from their stratospheric pedestal.
Bottom line: Apple Maps is a 1.0 product, but it will get better.