Apple to Open Retail Stores in Russia

Evgeniya Chaykovskaya, reporting for The Moscow News:

Gadgets manufacturer and darling of the hipster set, Apple Computers plans to sell its products in Russia without the use of middlemen, bringing the price of its trendy equipment down.

Apple has registered a company Apple Rus and assigned Vitaly Morozko, the corporation’s local legal advisor, as its director general, Kommersant reported.

In spring 2011, when Apple top managers travelled to Moscow, they were looking for premises for Apple Store, but did not find anything. According to an unnamed manager of an Apple distributor, the company could start direct sales in Russia in 2013, but it is unclear when first Apple Stores will open.

Two things here:

  1. “[D]arling of the hipster set”? Apple didn’t become the most valuable company in the world by selling to a bunch of flower children. Apple products are undeniably mainstream, and for good reason.
  2. I’m guessing this writer didn’t get the memo that the company’s been known as Apple, Inc since 2007.

(via The Loop)